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Imagine,

HOW AS A CHILD THE YEAR WAS TASTING AND STILL TASTING....

need fair instead of consuming

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FROM MASS CONSUMPTION TO CONSCIOUS ENJOYMENT
 

Remember the smell of oranges at Christmas? Or the first tangerine from Santa Claus? Or how summer brought the sweet and sour taste of the first half ripe berries from the garden? (And the red stains on your favourite shirt, which revealed that you had once again secretly nibbled at the shrub).

 
Everything had its time. His anticipation and his very own taste. It was a pity that there was not always everything - but it was also special. Today, you won't be surprised if after the summer holidays, gingerbread is already on the shelves and supermarkets from all over the world offer oranges, strawberries or tomatoes all year round - at least visually. In terms of taste (and unfortunately often also in terms of nutritional value), enjoyment is unfortunately mostly left by the wayside.

 
But for you as a consumer (fairBraucher) it is not only the pleasure that is important. You know that quality above all needs time. The "right" conditions - and the "right" ingredients. You know that "cheap" always has a high price for somebody.

 

 

And that's why here in Europe you like to do without "raspberries in December" and other things that take away valuable (water) resources and farmland from people on the other side of the globe, which they themselves need much more urgently. Not to mention the energy balance of such global flows of goods. You do not want cheap consumption in abundance - but good quality at fair conditions - and you want it when the time is ripe.

 

Do good and talk about it!

WHY? BECAUSE IT PUTS PEOPLE BACK IN THE CENTER OF ATTENTION...

As a consumer it is about appreciation. It is about becoming aware again of the responsibility and consequences for one's own actions. And the freedom that goes with it. Knowing that every decision we make has an impact on our environment. And that we alone may not "save the whole world" - but that we can make a contribution to making the world around us a little better through our thoughts and actions. Because quality of life is also: A feeling. An attitude. A behavior. A consciousness.

 
And it is not about always doing "everything right" or being perfect. We all have our quirks and flaws. None of us is free of faults or guilt. But trying to make it a little bit better every day, being attentive, mindful and grateful - especially to all those who give their best so that we can get the best - is a beginning.

 
To give appreciation, esteem, attention and respect and to share the best with our loved ones - but also to think along, to put ourselves mentally "in the shoes of the other person" and to take responsibility for our actions.

 
All this is part of the attitude towards life that is inherent in the fairnESSkultur.

 
After all, the fact that we are doing so well is a gift that we should preserve and protect and pass on to future generations.

 
Just need it fairly instead of consuming it.